| | Yes!: 50 Scientifically Proven Ways to Be Persuasive |
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 2008-12-27 - Fun Read, Great Appilcations
Simply put, this is my kind of book; short, concise and powerful chapters that get right to the point without dragging on and on. If you can't find at least a handful of immediately applicable techniques for increasing your ability to influence in this book, then you might as well stop looking. If you don't own this book, get it. Don't fool with checking it out from the library...you'll want to be able to read it again and again.
 2008-12-26 - Who wouldn't say Yes...to some mind candy!
This little book is a captivating compilation of persuasive tid-bits, facts, and findings into the world of human behavior and how to get to that powerful word...YES!
This is a gold-mine addition to the original book that brought widespread fame to Dr. Cialdini, The Psychology of Influence.Influence: The Psychology of Persuasion (Collins Business Essentials)
Influence: Science and Practice (5th Edition)
For any copywriter, marketer, or entrepreneur who is in the need of influencing readers or prospects to become buyers this is a must read! This book is a must have for your business library. One little tid-bit of persuasion will more than pay for your small investment sum of time and money!
2008-12-22 - Completely Satisfied
The book shipped very quickly and was in perfect condition. I am not finished with the book but it is very good thus far.
2008-12-16 - Great, even if you think you know about persuasion
I have read and reread this book and even as a hardened marketeer I still find useful ideas on how to improve the marketing of my business and that of my clients. I read it thinking I knew a fair bit about persuasion and it turns out I did, but there were also lots of other things that I wasn't aware of.
The book has been divided into small easy to read chapters, which is good for those who don't want to wade through scientific papers to get to the key points. There are those that may argue that the book has been simplified for the mass audience - to which I say great. It is an easy read full of really useful tips, especially if you want to market your business effectively. Some of which are referenced in The Brighter Marketing Bible for Small Businesses as I thought they would help small businesses understand how to market effectively to their customers.
2008-12-16 - Different sound...in a good way
I ordered the CD after hearing KOL on SNL. It is more of a rock sound than I normally like, but I am enjoying it.
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